This Is for the Dogs That Deserved Better From Day One.

Meet Ace.

Ace is a six-year-old rescue greyhound who was never the fastest.

In fact he was the slowest in his litter. And even though both his parents were former champions, in the racing world that made Ace worthless.

He came from a tough kennel. When we rescued him at two years old — right before he would have been put down for not being fast enough — he was jumpy, low in confidence, and terrified of sticks. Any sudden movement and he'd cower like he was expecting to be hit.

It took a couple of years for him to really feel safe. And even now, we're still seeing new sides to his beautiful personality.

Today, he's the laziest, goofiest, most loveable dog I've ever met.

And he's the reason I built Dr. Ferg's.

A Vet Who Couldn't Find a Product He Trusted.

My name is Dr. Feargus McConnell. I trained at Massey University in New Zealand — one of the world's leading veterinary schools — and I've been a practicing veterinarian for over thirteen years. I'm licensed in both New Zealand and the state of Colorado.

When I went looking for supplements I could actually give Ace with confidence, I couldn't find a single one. Not one product I'd stake my professional reputation on.

So I went out and made it myself.

Every day at the clinic, pet parents would ask me the same question: "Doc, which supplements are actually good for my dog?" And I'd have to take a breath. Because sometimes, the honest answer was — none of them.

I've seen behind the curtain of this industry for over a decade. I've watched sales reps push products I knew were mediocre. I've read labels — really read them — and traced ingredients back to their source. Much of what I found shocked me.

Fillers. Artificial colours and flavours. Imported proteins from countries with poor animal welfare and almost no quality control. Ingredients that exist not for your dog, but to catch your eye in the pet store aisle.

I once picked up a dog treat with fake smoke flavour on the ingredient list. Fake smoke flavour. For a dog. It's insane.

I couldn't unsee it. And I couldn't keep recommending products from an industry that operated like that.

So I stopped. And I built something different.

Why New Zealand? Because Nothing Else Comes Close.

While most dog supplements are built from cheap, bulk ingredients imported from countries with questionable quality controls, everything we use can be traced back to a specific farm, a specific ocean bed, and the actual day it was harvested.

We call this paddock to bowl. And it's not a slogan. It's our supply chain.

The beef in our products comes from free-range, grass-fed cattle raised on New Zealand farms. The Greenshell Mussel we use is harvested from sustainable aquaculture farms in the Marlborough Sounds, at the top of the South Island.

And here's why that matters for your dog.

Greenshell Mussel is only found in New Zealand. Nowhere else on earth. It's not just clean — it's clinically proven. Randomised, double-blinded veterinary studies showed it significantly improves mobility and reduces chronic joint pain in dogs with arthritis. The bioactive compounds that make it work are unique to this species. You can't replicate them anywhere else in the world.

New Zealand is a tiny country thousands of miles from the United States. But I believe we have something the ninety million dogs of America deserve access to.

Human Grade. And I Mean That Literally.

Most people don't know this. But in the pet supplement industry, the animals used in your dog's products were not fit for human consumption. We don't know what was wrong with them. We don't know what chemicals or drugs were in them. And nobody is required to tell you.

We do things differently.

Every ingredient we use is human grade. And I don't just mean that as a label claim — I mean I have personally tested every product we make.

By tested, I mean eaten.

I needed to know. Because why would I give Ace something I'd look at and think — I'm not eating that?

Here's how good our ingredients actually are. Our beef liver treats — the same product sold for dogs — are used as the input for human liver supplements. Not inspired by. Not similar to. The actual same product.

I don't think anyone else in the dog supplement industry can say that.

It's not easy to operate at this standard. It's complicated, expensive, and time-consuming. There are audits, export certificates, supply chain registrations. Honestly — it's a headache.

But it's the standard the entire pet supplement industry should have been operating to all along.

It's what Ace deserves. And it's what your dog deserves too.

— Dr. Feargus McConnell BVSc, Massey University 2012 Licensed Veterinarian — New Zealand & Colorado